Agents for the modern marketer.

xpflow is an artificial intelligence laboratory building the tools that let marketers do what only humans can.


Flagship Product
Alfie.io platform interface

Introducing Alfie

Affiliate marketing demands precision across hundreds of relationships, thousands of data points, and a relentless operational cadence.

Alfie reduces that complexity to five minutes a day.

Built for affiliate marketing managers who would rather spend their time on strategy and relationships, Alfie handles lead discovery, outreach, communications, and payment tracking — with the attentiveness of a dedicated team member.

Visit alfie.io

Search & Discovery

Intelligent lead identification across your entire addressable market. Continuously.

Outreach & Communication

Drafts, sends, and manages affiliate communications with contextual awareness of each relationship.

Operations & Tracking

Monitors payments, tracks performance, and surfaces the data that matters. Quietly.


xpflow team
Our Story

Built from experience, not assumption.

Alfie began with a problem that belonged to a person, not a market segment.

Florina, an affiliate marketing manager, was spending her days buried in operational tasks that left no room for the strategic thinking her role demanded.

Alfie was built not as a product hypothesis, but as a direct answer to a colleague's daily reality.

That principle governs everything we build. Every agent we develop begins with a human need observed firsthand.

Agile by design. Human at heart.


Marketing is, at its core, a human discipline.

The best campaigns are built on empathy. The best partnerships are built on trust. The best strategies are built on intuition.

None of these can be automated. But everything around them can.

Automate the ordinary to elevate the human.


$427B
Global Digital Ad Spend
$39B
Affiliate Marketing TAM
84%
Brands Using Affiliates
10x
Avg. ROI on Affiliate

xpflow is a privately held AI laboratory.

We are selectively open to conversations with aligned investors and strategic partners.

If our thesis resonates, we welcome the dialogue.

Request our investor deck